Remember the ultimate goal. Anything that deflects from the main objective may delay or even cost you the sale. The longer it takes to sell your catamaran the more carrying cost you will incur and will affect the bottom line.
|KEYS: ensure that your listing broker has a set of keys that provides him access to show your catamaran at the prospective buyer's convenience.|
|COMPARISONS: remember that when comparing your listing to similar catamarans on the market; the price you see is the asking price and is most likely not the price the catamaran was sold at.|
|SPECIALIST: you will want a broker representing your catamaran that has expertise in the market. You would be less inclined to buy a luxury catamaran from a dinghy salesman.|
|PATIENCE: Remember going through the process as a customer and the amount of time and research you put into making your final decision. On average a catamaran for sale is on the market for 275 days.|
|VISUALIZE: You want the buyer to visualize themselves aboard. Use high resolution images, any video and share any information that would differentiate your listing from the rest.|
As in any business, the positioning and exposure of your product has a significant effect on the success of the objective. To maximize your listing's exposure we recommend that it is located near other catamarans for sale. History has shown that a listing for sale kept at a private dock behind a home generates significantly less exposure than a listing at a central location amongst other catamarans for sale.
Remember when comparing your boat to other listings, the listing price is not necessarily the price that your catamaran will be sold for. The objective is to sell your catamaran, so you must be reasonable about your asking price.
This is the time to revert back to when you were a consumer. What affected your decision? What made you choose your vessel over others on the market?
If your catamaran is in a charter management program, we recommend that you list your yacht 6-9 months prior to your phase-out. This will save valuable time and money on dockage, insurance, maintenance and mortgage. Be sure to verify the phase-out process with your charter company.
Accuracy is important and builds credibility with your broker and prospective buyers. Remember the listing broker is on your side to SELL your yacht. If your boat doesn't sell the broker won't make money, so be up front with what you know about your catamaran.
"The devil is in the details..."
The Catamaran Company has contracted Details Details at no additional charge to you. They are the closing company in charge of processing the paperwork to finalize your deal. Details Details ensures that all details in your transaction are attended to diligently. They handle more than 250 transactions annually with a proven track record.
Know that almost 50% of yachts currently on the market are either sold, not for sale, duplicates, or they are fictitious listings created by brokers to attract clients.
The first task is to help you and your broker get your catamaran advertised and in front of the marketplace as quickly as possible. They are responsible for ensuring that your listing is processed through all the systems in a timely manner.
Accurate information regarding your catamaran dictates the precision in which your transaction is processed, and will save you precious time and money. If at any time you need assistance with this or would like DD to input the information for you, do not hesitate to ask.